
Client: RouteThis | UI/UX Design
The Premise
RouteThis Certify is a cloud-based mobile app designed for ISP Technicians to map Wi-Fi performance in single-family units (SFU). The company aims to expand its functionality to multi-dwelling units (MDU), such as apartments, condos, and duplexes/triplexes/quadplexes.
Business Goals
•Expand Market Reach:
Extend the app’s capabilities to cater to MDUs, tapping into a broader market segment.
Extend the app’s capabilities to cater to MDUs, tapping into a broader market segment.
•Enhance User Experience:
Ensure the app provides an efficient and intuitive experience for technicians working in MDUs.
Ensure the app provides an efficient and intuitive experience for technicians working in MDUs.
•Maintain Accuracy and Efficiency:
Guarantee that the app delivers precise Wi-Fi mapping in the more complex environments of MDUs.
Guarantee that the app delivers precise Wi-Fi mapping in the more complex environments of MDUs.
The Challenges
•Adapting to MDU Environments:
SFUs and MDUs have different architectural and infrastructural layouts, affecting Wi-Fi signal strength and distribution.
SFUs and MDUs have different architectural and infrastructural layouts, affecting Wi-Fi signal strength and distribution.
•Complex User Flows:
MDUs present more complex scenarios for Wi-Fi mapping, requiring a reevaluation of the app’s user flow.
MDUs present more complex scenarios for Wi-Fi mapping, requiring a reevaluation of the app’s user flow.
•Technician Efficiency:
Ensuring that technicians can quickly and effectively use the app in MDU settings without compromising on service quality.
Ensuring that technicians can quickly and effectively use the app in MDU settings without compromising on service quality.
The Process
•Strategy Formulation:
Develop a comprehensive strategy to enhance the app’s UX for MDU scenarios.
Develop a comprehensive strategy to enhance the app’s UX for MDU scenarios.
•User Flow Analysis:
Evaluate the current user flow and identify necessary modifications for MDU usage.
Evaluate the current user flow and identify necessary modifications for MDU usage.
•Technician Consultation:
Engage with ISP technicians to gather insights and feedback on MDU Wi-Fi mapping requirements, and identify their pain points.
Engage with ISP technicians to gather insights and feedback on MDU Wi-Fi mapping requirements, and identify their pain points.
The Solutions
•UX Redesign for MDU:
Implement UX enhancements tailored to MDU environments, simplifying navigation and data interpretation.
Implement UX enhancements tailored to MDU environments, simplifying navigation and data interpretation.
•Feature Upgrades:
Introduce new features or modify existing ones to cater specifically to the complexities of MDUs.
Introduce new features or modify existing ones to cater specifically to the complexities of MDUs.
•Technician Training Modules:
Develop training resources to familiarize technicians with the new MDU functionalities.
Develop training resources to familiarize technicians with the new MDU functionalities.
The Impacts
•Broader Applicability:
The app becomes suitable for a wider range of housing types, increasing its marketability.
The app becomes suitable for a wider range of housing types, increasing its marketability.
•Improved Technician Efficiency:
Technicians are able to conduct Wi-Fi mappings in MDUs more quickly and accurately.
Technicians are able to conduct Wi-Fi mappings in MDUs more quickly and accurately.
•Increased Customer Satisfaction:
ISPs can provide better service to MDU residents, leading to higher customer satisfaction.
ISPs can provide better service to MDU residents, leading to higher customer satisfaction.
•Market Leadership:
RouteThis establishes itself as a leader in Wi-Fi performance mapping technology for both SFUs and MDUs.
RouteThis establishes itself as a leader in Wi-Fi performance mapping technology for both SFUs and MDUs.
The Process: Combination of Agile Product Development + Design Thinking Process
This strategy answer the big questions before commit to execution. It might take a while to perfect the app, but this process could start the app off to the right direction. – help to check the direction before we go full force ahead.
Below are the key steps of my process to approach the assigned task, my process focuses on mapping user joinery, research, builds personas, and is data driven.

UI Design for RouteThis Help - Before & After
Below screenshots demonstrate that the UI design - change of some colours and fonts, and the placement of certain components - can dramatically improve the user experience on an app.
Below screenshots demonstrate that the UI design - change of some colours and fonts, and the placement of certain components - can dramatically improve the user experience on an app.
