My career journey
Hello!
I am a “central-brain” senior full stack UX designer adept at crafting human-centered experiences through a creative lens, blending a data-driven and strategic mindset. With15+ years in UX design, I applied Agile and Design Thinking to deliver high-impact digital products for global corporations and self-started entrepreneurial projects.
Oversaw multiple prestigious brand accounts including Desjardins, Deloitte, Fidelity, GM, Manulife, McDonald’s, Shell, Sysco, driving their business success through end to end solution development.
Currently deepening my expertise in AI product design and Machine Learning at MIT, I am committed to staying at the cutting edge of UX design. This pursuit reflects my dedication to impactful design and my passion for pioneering new digital landscapes.
My approach, rooted in Agile and Design Thinking, focuses on empowering users and transforming audiences into brand advocates. I am driven by the belief that great design not only serves but inspires, creating meaningful connections in an ever-evolving digital world.
Fun facts about me...
1. My last name changed from 2 to10 letters long.
2. I survived an explosion without a scratch, for real!
3. My family tree is documented in a museum in Alberta.
I am good at...
UI & UX Design (User Experience)
Mobile App, Web App
Wireframes
Hi-Fi Interactive Prototypes
Journey Mapping
Qualitative Research
A/B Testing, User Testing
Qualitative Data Analytic
Web & Digital
Product Accessibility
AI Product Design
Machine Learning
Agile Product Development
Lean Startup, Scrum, Design Thinking
Creative Direction, Ideation
Atomic Design System
B2B, B2C eCommerce
Front-end development
KPIs, Success Metrics
Share your story, see how I might help!