Client: Print Three Franchise Inc. | Agency: Eden Advertising Inc.
Print Three Franchise Inc. is a digital printing franchise with locations across Canada. To refresh Print Three's previous campaign's puzzle theme, we introduced an animal kingdom theme to the creative concept. The use of different well-known animals helped convey an intelligent expression of the subject matter the company was discussing, as animals are known for having certain human-like characteristics. We also incorporated some puzzle elements to help tie the new and previous "Putting the pieces together" themes together, and to provide a cohesive shift in thought for the consumers.
